Great Medicine Without Borders

The internal meeting held by the Dongzhou Bureau of Culture and Tourism on Monday was mainly to discuss plans. First, Director Fu Guomin made a speech. He gave a brief summary of the work of the Bureau of Culture and Tourism since its establishment, saying that the purpose of inviting everyone to come to this internal meeting today is to work together. Try to come up with several effective solutions.

As the May Day holiday approaches, Fu Guomin's pressure is increasing. Every holiday, the local cultural and tourism bureaus and tourism bureaus will face a test. Everyone will come up with a piece of data, how much tourism revenue, how many tourists, What is the per capita tourism income?

At a cultural tourism conference held in Taiming Lake, Xu Chunliang once praised Haikou in front of the provincial cultural tourism director Xing Wenhu, saying that this year their Dongzhou tourism revenue growth rate would be the first in the province. Although Fu Guomin felt comfortable saying this at the time, after thinking about it afterwards, it was simply an impossible task.

Fu Guomin has also made many deductions in private. Based on the current situation of Dongzhou's tourism market, it should be impossible to achieve the first place in the province in tourism revenue, unless a miracle occurs.

To be honest, the current city appearance of Dongzhou is not good. Due to the subway construction, the entire Dongzhou City has turned into a large construction site. Although there are many tourist attractions, most of them are separated and fragmented, and the tourism experience is not good. The international resort on the Weishan Lake has not yet been completed, and it is too far from the city center. Various signs indicate that Dongzhou Tourism wants to It is difficult to reach a higher level in a short period of time.

Fu Guomin asked Li Yushan, who was in charge of culture, to say a few words.

Li Yushan put on his reading glasses, picked up his manuscript and started reading. He was a teacher, and he liked to speak in a slow and arrogant way. After entering politics, he developed a problem with official accent. Listening to his speech was boring. Makes you sleepy.

Xu Chunliang knew that Li Yushan's speech was meaningless after hearing the beginning of the praise. He looked at the time and saw that he was very busy today. There was still a meeting in the afternoon, but he was just back to Hushan Town. Qin Zhengyang called him personally and said There is something important.

Li Yushan talked for fifteen minutes and still didn't get to the point. Fu Guomin couldn't listen anymore and interrupted him: "Old Li, what do you mean..." In fact, he had already made a judgment in his heart, Li Yushan It means that it is boring. He can't come up with any effective plan. It is nothing more than promoting Han culture and building a brand of Han culture across the country.

This slogan is not new at all. Dongzhou has been chanting it for decades. It is indeed the origin of the Han Dynasty and the hometown of emperors. However, only a small part of the tourists today are really interested in Han culture. The history card is not that good. Fight, can you compare with the history of Zhang'an and Dongdu? Even Nanjiang in the province cannot be defeated. It is the place where the emperors of all dynasties have established their capitals.

What about Dongzhou? Since ancient times, military strategists have fought for battles all day long. Some good things have been destroyed in the war. Now they are promoting a few Han tombs all day long, but Han tombs are not unique to Dongzhou. Several Han tombs are as large as Altogether, it is still not as good as the nearby Mangdang Mountain, which is rated 5A.

Li Yushan also realized that he had spoken for too long, and smiled and said: "What I mean is that culture comes first, and we play the card of hero culture."

Everyone cursed in their hearts at the same time. If they had said this earlier, it would have been over. They kept mumbling for a long time. They were so stupid.

Xiao Dong also took out the manuscript, thinking that it would be his turn next, after all, the position within the Bureau of Culture and Tourism should be the same, but Fu Guomin turned his attention to Fan Lida: "Comrade Lida, please say a few words. "

Xiao Dong subconsciously squeezed the manuscript tightly, feeling a little depressed in his heart. Fu Guomin was obviously promoting Fan Lida recently. Everyone knew that Fan Lida was so favored that he seemed to be the second in command of the Culture and Tourism Bureau.

Fan Lida smiled and said: "I think the tourist attractions in Dongzhou City are too scattered. Let's put it this way, in cities where people do well in tourism, the tourist attractions are concentrated to form a surface, or again, a line. In Dongzhou, we have scattered tourist attractions. This is the biggest The disadvantage is that the travel experience is not good. In the past two days, we invited celebrities from Dongzhou to visit their hometowns. I participated in several discussions. Among them, Professor Pan Chengfeng’s proposal from Nanjiang Academy of Arts was very inspiring to me. I will tell you briefly. listen."

Fu Guomin nodded. Although Fan Lida was not as good as Xu Chunliang in doing things, he was much better than a boastful cadre like Li Yushan.

Fan Lida briefly stated Pan Chengfeng’s opinion. Pan Chengfeng’s intention was to first connect these scattered scenic spots into a line to form a central landscape axis of Dongzhou, from north to south, starting from the ancient Yellow River, to rebuild the Wanghe Tower, The thoroughfares of the five provinces include archways, drum towers, Confucian temples, old government offices, Chenghuang Temples, Lianhui Longwo Old Street, Zhuangyuan Street, museums, and Tuolong Mountain.

After Fan Lida finished speaking, everyone present fell silent. Pan Chengfeng's plan had actually been proposed a long time ago. Everyone thought it was a good plan, but no one thought it was feasible.

Dongzhou's urban construction in the past has always lacked planning, and urban construction has been extremely arbitrary. The central axis of the landscape that Pan Chengfeng mentioned is interspersed with too many modern buildings, involving too many units and individuals, and it is too difficult to connect them.

Xiao Dong said: "Comrade Lida's idea is good, but it is almost impossible to implement it. There are so many houses in the middle, should they all be demolished? Even if we want to, we can't do it!"

Li Yushan and Xiao Dong reached a consensus in this regard: "Even if it can be demolished, how long will it take to build this central axis of the landscape? I'm afraid we will all be retired by then."

Fu Guomin said: "The idea is good and long-term. Although it will face many difficulties, once it succeeds, our people in Dongzhou and our descendants will benefit endlessly. I don't think it is impossible. We must eat one bite at a time." , even if we can't complete this central axis of the landscape in one go, we can try to connect two, three, or even more scenic spots in series to restore what needs to be repaired and rebuild what needs to be reconstructed. If Dongzhou Tourism wants to make a difference, You must make up your mind, Comrade Lida, you will be responsible for this plan, and after it is completed, I will submit it to the city for approval."

Fan Lida nodded.

Xiao Dong said: "I agree with Director Fu's idea. You have to eat one bite at a time. I think the museum's problem should be solved first. The current museum exhibition hall area can no longer meet the requirements. We have proposed an expansion plan, and Opposite us is Tuolong Mountain, which is one of the business cards of our Dongzhou tourism. However, the two scenic spots are separated by a road, and cars come and go all day long, which seriously affects the tourist experience. Is it possible to come up with a plan to first remove these two scenic spots? The two attractions are connected.”

Fu Guomin said: "Old Xiao, you make a proposal on this matter, and I will report it to the leader." He listened very carefully. Fu Guomin had been away from Dongzhou for too long, and he knew that his understanding of Dongzhou was not as good as the others. Therefore, I have put in a lot of effort recently to try to make up for my shortcomings.

The plans of several people are all focused on the long term. It can be said to be the future plan of Dongzhou Cultural Tourism. However, water from a distance cannot quench the thirst of the near future. The Cultural Tourism Bureau has just been established. The city needs to see a new look and their achievements. The province The leaders of cultural tourism are also staring at them. Fu Guomin said: "Everyone, think about whether there is any way to improve the level of cultural tourism in Dongzhou in a short time."

Li Yushan and Xiao Dong looked at each other. Fu Guomin was eager to make achievements. Cultural tourism was not in a hurry. It was not that easy to attract tourists in a short time.

Fan Lida said: "In more than two months, our traditional Sheep Festival in Dongzhou will be held. I think we can make a fuss about this."

Li Yushan said: "The concept of Fuyang Festival has been developed for decades, but its influence has not only spread to the whole country, but also difficult to leave the province, which is a three hundred mile radius of Dongzhou."

Xiao Dong said: "It's not even three hundred miles away, and Haizhou doesn't have the habit of eating mutton. I think this Sheep Festival is just for us to entertain ourselves with several surrounding counties."

Fan Lida said: "That's because the publicity is not in place. If we increase our publicity efforts, we should be able to increase our influence."

Fu Guomin said: "We must hold the Fuyang Festival, but we must consider the form, how to package it in the new era, and how to achieve the greatest effect. Xiao Xu, please talk about it from the perspective of young people."

Xu Chunliang was invited to specially attend this meeting. As a junior, he had no right to speak, but since Fu Guomin gave him this right, he would say a few words.

Xu Chunliang said with a smile: "The Sheep Festival cannot be in July. It is too far away. It is the May Day holiday soon. Should we heat up the scene first and make Dongzhou Cultural Tourism's name known during the May Day holiday?" "

Li Yushan said: "May Day is still a few days away, how do you start it?"

Xu Chunliang said: "Propaganda!"

Xiao Dong said: "Propaganda? This is not the past. When we promote others, we also promote others. Take the province as an example, Dongzhou doesn't have many places for promotion."

Xu Chunliang said: "Take the province as an example, Dongzhou is quite different from other cities. Don't you think Dongzhou is a different kind in Pinghai?"

Fan Lida laughed: "That's right, Dongzhou people are more Qilu style, eating big mouthfuls of meat and drinking big bowls of wine."

Xu Chunliang said: "I listened carefully to the speeches of several leaders. Dongzhou does have tourism resources, but the scenic spots we have developed so far cannot be compared with other cities in the same province. If we take them out, they will only be beaten. Therefore, the focus of our cultural tourism promotion cannot be on tourist attractions.”

Xiao Dong was amused: "If you don't focus on attractions, what should you focus on? If you want to attract people to come and play, can you do it if you don't even have a decent attraction?"

Xu Chunliang said: "We know we can't compete, so why do we have to compete? I want to ask you, what do you value most when you go to a place?"

Fan Lida replied: "I don't know about others. The first thing I care about is whether the food in this place is delicious and whether the wine tastes good."

Everyone laughed.

Li Yushan thought for a while and said: "The first is the scenery, the second is the humanities, and the third is the food."

Xiao Dongdao: "I like to visit museums, experience the life of local people, and taste local specialties."